Stadium Trace Village and the Village Green At Stadium Trace

Stadium Trace Village has become an integral part of Hoover and serves as a gateway to the Birmingham region when approaching the city from the west. Designed as a walkable urban destination, Stadium Trace Village attracts visitors by offering the best-in-category operators among its tenants, including a world-renowned medical center and a market known for farm-fresh produce and quality grocery items. The property offers experiential stores, restaurants and hotels to serve visitors attending events at the Met Sports Stadium (Home to the SEC Baseball Tournament), Finley Sports Complex and Convention Center, and the regionally acclaimed Hoover High School.

Nearly 1,500 feet of frontage along I-459 at exit 10 and more than 2,000 feet of frontage on Highway 150 (John Hawkins Parkway) provide incredible visibility and easy access from all parts of the city. The project is also bordered by Stadium Trace Parkway and integrates seamlessly with the existing area community. Improvements to Stadium Trace Parkway will benefit local residents — landscape designs will incorporate the planting of trees to create a new canopy while sheltering sidewalks and paths connecting Stadium Trace Village to the overall community.

Project Quote

“Stadium Trace Village is located at the heart of Hoover, AL. The site had been passed over by many accomplished developers. Land deal issues, zoning issues, terrain issues, infrastructure needs, and environmental issues had stopped many before BroadMetro. BroadMetro was able to navigate the difficult land negotiation to tie up this key interstate location. Zoning was contentious but due to persistence the property finally received favorable zoning. Flexibility in planning enabled creative solutions to terrain, infrastructure, and environmental issues with resolution at economical thresholds. 1.2 million cubic yards later Stadium Trace Village was created.”
– Mark Gonzalez, Gonzalez-Strength & Associates, Inc.
(Best Development in Birmingham Award, 2019)

Village Green At Stadium Trace

Village Green will be a family-oriented arts and entertainment lifestyle venue, located in the City of Hoover’s first official entertainment district. The design is driven by the mission to create a thriving hub for arts and culture within the already vibrant commercial development at Stadium Trace Village. Village Green will combine an amphitheater stage, a large multi-purpose pavilion, a multi-use bar, an outdoor recreation area, and a spacious green lawn into a single interactive environment that promotes art, culture, sustainability, education, and community. Village Green is designed as a community-centric space with the ability to hold larger ticketed events periodically.

Village Green consists of amphitheater seating around a 10,000-square-foot public area with a synthetic turf lawn. A pedestrian street flanks Village Green to the north which provides dedicated foot traffic access to the site. On the southern portion of the lawn sits a 40-ft by 32-ft covered stage, including 800-square-feet of stage support space with a large green room for entertainers.

A 900-square-foot bar with a 500-square-foot covered seating area lines the stage to the west. This multi-purpose, full-service bar will have a warming kitchen for food and beverage needs. A 500-square-foot covered tent area is provided for private rentals or VIP ticketing during major concert events. Tucked away between the bar and stage is a 1,400-square-foot secure play area for children to enjoy which includes play mounds, a crawling tunnel, a slide, musical themed playscapes, and an interactive art wall. Additionally, additional parking will be available in the area for Village Green patrons.

Project Quotes

“This new venue has everyone in the city excited. Hoover is a destination city in Alabama, and Village Green will broaden our citizens and visitors’ opportunities for great, kid-friendly family entertainment, restaurants, and exposure to local artists. Local businesses will benefit from patrons visiting from all over the state.”
– Frank Brocato, City of Hoover Mayor

“This exciting new Lifestyle Venue and Entertainment District will give the City of Hoover another great attraction for our visitors and residents. With our 19 hotels, multiple restaurants, the Hoover Met Complex and great shopping, this just adds another great attraction for our city.”
– Tynette Lynch, City of Hoover Tourism Director

Follow Along with Stadium Trace