Crestline Heights stands today as one of Birmingham’s most distinctive and ambitious mixed-use developments — a 30-acre elevated district that seamlessly combines natural beauty, modern infrastructure, and long-term community value. But behind its transformation is a leader whose vision and dedication shaped every detail: Broad Metro Founder & CEO, Will Kadish.
Where others saw outdated buildings and underutilized land, Kadish saw opportunity. Opportunity to elevate Birmingham’s commercial landscape, create breathtaking public spaces, and bring new energy to a site perched atop one of the city’s most iconic ridgelines.
Crestline Heights is not just a Broad Metro development.
It is a signature example of Kadish’s ability to reimagine what a place can become.
A Founder’s Vision for a More Modern Birmingham
The story of Crestline Heights began with Kadish’s clear and ambitious vision: transform a long-overlooked Red Mountain property into a vibrant, multi-use destination that enhances daily life for residents and professionals alike.
Under his direction, the Broad Metro team reimagined the site into a dynamic, forward-thinking district featuring:
- Over 300,000 square feet of fully renovated buildings
- Modernized office suites designed for today’s workforce
- Expansive courtyard and gathering areas
- Upgraded roadways and infrastructure
- Ample, thoughtfully planned parking
- Improved site access and circulation
- Nature-integrated walking paths and trails
Every improvement reflects Kadish’s philosophy of building places that balance functionality, beauty, and community purpose.
The result: a revitalized, elevated district that feels both contemporary and deeply connected to Birmingham’s natural landscape.
A Destination Built on Experience — Powered by Kadish’s Leadership
One of Kadish’s greatest strengths is his ability to fully understand a site’s potential. With Crestline Heights, he recognized the immense value of the location’s natural elevation — sweeping views, dramatic sightlines, and a sense of openness rarely found in commercial districts.
Instead of flattening the terrain or building over the mountain’s natural features, Kadish chose to preserve and highlight them.
- Scenic overlooks were protected.
- Outdoor spaces were woven into the design.
- Natural contours were incorporated into the project’s flow.
- Tree lines and green pockets were preserved wherever possible.
Kadish’s commitment to honoring the land created a development that feels both aspirational and grounded — a rare blend in modern commercial real estate.
Today, Crestline Heights stands as one of Birmingham’s most visually striking commercial locations, its elevated platform offering an experience unmatched elsewhere in the region.
Rooted in Community — A Kadish Priority
Crestline Heights serves as a gathering point for a diverse set of nearby neighborhoods, including Mountain Brook, Crestline, Irondale, and portions of southeastern Birmingham. Kadish’s approach to the project ensured that the development would be accessible, welcoming, and multifunctional.
The district now serves:
- Families seeking scenic walking paths and outdoor spaces
- Professionals working in updated, modern office environments
- Students who enjoy a safe, accessible place to study and gather
- Outdoor enthusiasts taking advantage of the integrated trail network
- Local businesses benefiting from increased foot traffic and visibility
Kadish’s community-first mindset is evident in everything from the site’s accessibility upgrades to its tenant mix to the preserved green areas woven throughout the project.
His guiding question throughout the process remained:
“How do we build something that makes the surrounding community stronger?”
Crestline Heights stands as the answer.
A New Chapter for Birmingham — Led by Will Kadish
Crestline Heights is more than a redevelopment project.
It is a long-term investment in Birmingham’s future — one driven by Kadish’s steadfast belief that modern cities thrive when people have beautiful, functional, and welcoming spaces to gather.
Under his leadership, Broad Metro has built developments that become beloved community anchors. Crestline Heights is the latest example of this legacy, and it will continue to serve generations of residents, professionals, and visitors.
Kadish’s fingerprint is on every aspect of the project — the vision, the strategy, the execution, and the long-term stewardship that will keep Crestline Heights vibrant for decades.
As Birmingham continues to grow and evolve, Crestline Heights stands as a powerful symbol of what thoughtful, community-driven development — led by a leader like Will Kadish — can achieve.
Stadium Trace Village: How a Vision Became Hoover’s Most Vibrant Gathering Place
Stadium Trace Village has rapidly become one of Hoover’s most successful commercial districts — a bustling, walkable, experience-driven destination for residents and visitors alike. What was once a concept on paper has become a cornerstone of the local economy.
A Community-Focused Vision
From the beginning, Broad Metro envisioned Stadium Trace Village as a true gathering place:
- Walkable
- Family-friendly
- Active from morning to night
- Filled with restaurants, shops, and experiences
- Complemented by natural green space
This design prioritizes what people need most — a place to enjoy life.
Economic Impact at Scale
Stadium Trace Village generates:
- $70 million+ in annual sales & lodging revenue
- $3 million+ per year in tax contributions to local schools and government
- A continuous boost to local jobs and businesses
This development has become one of Hoover’s most important economic engines.
A Model for Future Growth
With a curated tenant mix that attracts both locals and visitors, Stadium Trace Village has set a new standard for destination-style development in the Birmingham metro.
Its success paved the way for the upcoming 121-acre Phase II, which will expand access to healthcare, recreation, and additional community amenities.
Stadium Trace Village Phase II: Expanding One of Alabama’s Fastest-Growing Destinations
With the success of Stadium Trace Village Phase I, Broad Metro has begun the next chapter: a 121.3-acre expansion that will broaden Hoover’s economic footprint and create new experiences for residents.
A Bold Vision for Growth
Phase II includes plans for:
- Healthcare facilities
- Retail expansion
- Walking and biking trails
- Additional green space
- Family entertainment options
- Hospitality and lodging opportunities
- Improved access roads and drainage infrastructure
This is a community initiative designed to serve long-term needs.
Meeting Community Needs Thoughtfully
Broad Metro is working hand-in-hand with local leadership and residents to ensure Phase II addresses:
- Stormwater improvement
- Zoning alignment
- Traffic flow optimization
- Natural buffer preservation
- Recreational space expansion
- Medical service availability
- This collaborative approach reflects Broad Metro’s commitment to being a responsible community partner.
- Continuing the Legacy
- Phase II isn’t just an expansion — it’s an evolution. Building on the foundation of Stadium Trace Village, this phase will sustain Hoover’s growth for years to come.