Every successful commercial development begins long before construction ever starts. At Broad Metro, that success is driven by the steady leadership, expertise, and long-term vision of Founder & CEO William Kadish. For more than 30 years, Kadish has shaped a development process rooted in strategy, community partnership, and practical execution — transforming raw land and underutilized properties into thriving destinations across the Southeast.
Kadish’s process is not the typical “developer playbook.” It’s a carefully refined system he’s built through decades of hands-on experience, deep industry knowledge, and a sincere commitment to community impact. This is the framework that enables Broad Metro to consistently deliver projects that enhance neighborhoods, stimulate economic growth, and stand the test of time.
Step 1: Planning With Precision — The Kadish Way
Every Broad Metro project begins with the kind of meticulous planning that has become a hallmark of Will Kadish’s leadership.
Kadish personally establishes the early project roadmap, ensuring that nothing is left to chance. His planning process includes:
- Defining all actions and milestones
- Establishing a realistic, forward-looking development timeline
- Strategic staffing and allocation of resources
- Early permitting and compliance review
- Coordination with architects, civil engineers, and municipal leaders
- Comprehensive risk evaluation and mitigation
Kadish is known for his ability to see five, ten, even twenty years ahead — a perspective that allows Broad Metro to build projects that will still serve the community for generations.
His philosophy is simple but powerful:
If you don’t plan for the future, you build something that won’t last.
Step 2: Comprehensive Site Evaluation — A Founder’s Eye for Potential
A site is more than a piece of land; it’s a complex ecosystem. Kadish’s unique ability to read a site — not just physically, but economically and socially — is one of the reasons Broad Metro projects succeed where others fail.
Under Kadish’s direction, each evaluation considers:
- Local and regional demographics
- Visibility and traffic flow patterns
- Accessibility improvements
- Proximity to utilities and infrastructure
- Topography, drainage, and environmental factors
- Zoning requirements and future zoning potential
- Nearby development momentum
- Opportunities for community enhancement
Kadish’s approach goes beyond feasibility studies. He evaluates how a site can integrate into the community fabric, elevate quality of life, and unlock long-term economic value.
This founder-level insight is why Broad Metro often identifies potential in locations other developers overlook entirely.
Step 3: Community Alignment — A Core Kadish Principle
One of the defining features of Will Kadish’s development philosophy is his belief in true community partnership.
Before construction begins, Kadish leads Broad Metro’s engagement with:
- Local residents
- City officials
- Neighborhood associations
- Business owners
- Community organizations
These conversations shape the final development plan, ensuring that Broad Metro’s projects reflect more than a developer’s goals — they reflect the needs and values of the community.
Under Kadish’s leadership, this alignment process has contributed to:
- Infrastructure improvements
- Expanded green space and outdoor amenities
- Smoother traffic flow and safer intersections
- Pedestrian-friendly design
- Purposeful, community-serving tenant mixes
- Stronger long-term relationships with cities and residents
Developers often talk about community engagement.
Kadish actually practices it — and has for 30 years.
It’s one of the reasons Broad Metro projects are not just accepted by communities… they’re embraced.
Step 4: Construction Excellence — Bringing Kadish’s Vision to Life
Once the shovel hits the ground, Kadish’s strategic planning and front-loaded coordination give Broad Metro’s construction teams a clear path to bring the vision to life.
His priorities during construction include:
- High-quality materials
- Efficient timetables
- Skilled subcontractors
- Rigorous safety standards
- Real-time problem solving
- Continuous alignment with city requirements
- Cost consistency without sacrificing quality
Kadish’s leadership ensures construction isn’t just fast — it’s excellent, resulting in developments built to endure and serve the community for decades.
Step 5: Activation & Long-Term Stewardship — Kadish’s Signature Difference
Many developers consider a project finished once the ribbon is cut.
Will Kadish does not.
Under his leadership, Broad Metro remains involved long after initial construction, guiding the activation of each development so it truly becomes a destination.
This stewardship includes:
- Curating high-value tenants
- Adding community-facing amenities
- Supporting local businesses
- Enhancing landscaping and shared spaces
- Managing long-term improvements
- Ensuring ongoing safety and accessibility
- Monitoring economic impact metrics
Kadish believes that development isn’t just about building something — it’s about keeping it valuable.
His long-term involvement ensures that Broad Metro projects continue to thrive and support community life for generations.
A Development Process Built on Leadership, Experience, and Integrity
Broad Metro’s development system is strong, but its true strength comes from the man behind it — Will Kadish.
His ability to combine vision with practical execution, long-term planning with community engagement, and business strategy with genuine care for people is what sets Broad Metro apart.
Kadish’s development process doesn’t create buildings.
It creates destinations — places that lift communities, drive economic growth, and strengthen the Southeast region.
And for more than 30 years, that impact has been unmistakable.