Duluth Trading Company

Duluth Trading is one of the new-to-market tenants coming to Stadium Trace Village.

Stadium Trace Village Bringing New-to-Market National Dining and Retail

Broad Metro, the master developer of Stadium Trace Village, is excited to announce Duluth Trading Company and Culver’s Restaurant are coming to Stadium Trace Village in Hoover. This will be a first location for both in the Birmingham-area and adds to the mix of unique and local retail and restaurants already announced for the site.

Duluth Trading Company is a rapidly growing Wisconsin-based retailer that offers solution-based workwear and casual apparel to men and women. Residents may be most familiar with Duluth Trading Company’s quirky national advertisements, featuring a cast of characters like a cartoon Angry Beaver, Buck NakedTM Underwear and the No-Yank® Tank along with a tongue-in-cheek encouragement to “get a pair” of their Fire Hose pants. Duluth’s latest brick-and-mortar expansion to the Hoover community offers shoppers a unique opportunity to get to know the brand in-person, test and try on the highly rated apparel and experience Duluth’s take on Midwest hospitality firsthand. Currently, the closest stores are in Kentucky, North Carolina and Ohio.

“We continue to seek only the best retail and restaurants for Stadium Trace Village. These latest additions continue to do this and are really exciting for Hoover. They will drive foot traffic and help shine a national spotlight on the project,” says Will Kadish with Broad Metro. “We will continue to find and bring to Hoover businesses that create excitement and provide area residents something fresh and new to experience.”

Duluth Trading will build a 15,000 square foot retail building on two acres in Phase I and is expected to be open in late 2019. Buff Teague and Leigh Dale Younce with Gulf Coast Jones Lang LaSalle handled the transaction for Broad Metro. Duluth was represented locally by Bryan Holt, CCIM, CLS who is a Principal of South Pace Properties.

Culver’s is a Wisconsin-based fast-casual dining destination that brings a wholesome, family-based approach that started in 1984 with cooked to order custard made fresh throughout the day. It will be locally owned and operated by Joe McCarty of Steel City Eateries.

“Culver’s fits our vision for the project in that we want Stadium Trace Village to be a family destination for area residents,” says Kadish. “Their wholesome approach to casual dining is what our project is all about. It’s our neighborhood gathering spot for classic burgers, shakes, malts and floats.”

Engineering is being handled by Hoover-based Gonzalez-Strength & Associates, Inc. Construction on Stadium Trace Village continues with road improvements and landscaping scheduled to complete by the end of 2018. Retail and restaurants will begin to open in mid-2019 with Phase I scheduled to near completion in late 2019. Buff Teague and Leigh Dale Younce with the Gulf Coast Jones Lang LaSalle Team’s Retailer Relationships and National Network represent Broad Meter and continue seeking fresh concepts for Stadium Trace Village Phase I’s remaining space and Phase II.

Broad Metro Commercial Real Estate

Broad Metro LLC brings together the best professionals and supports their efforts to preserve and strengthen truly remarkable places. We evaluate the needs of the community and respond with innovative projects that build upon each location’s existing strengths with an eye toward filling a void. We pursue the type of opportunities that serve nearby residents while supporting their local businesses and attracting additional desired operators. It is our greatest pleasure to work with great cities to maintain and pursue amenities that improve the community's quality of life and serve as catalysts for economic growth.